For decades, visitors from Quebec had given the Hollywood Beach Resort another name: the Rose Hotel. For several generations of vacationers from Quebec, this imposing oceanfront building was as much a part of the familiar Hollywood Beach landscape as the Broadwalk, the beach, and the palm trees.
For more than twenty years, the hotel has gradually lost its luster. Today, the contrast is striking. Vacant and severely dilapidated, the building has become a shadow of its former self. Built in 1925 by Joseph W. Young, the town’s founder, the hotel set the tone for the new tourism trend he envisioned: attracting Hollywood stars from California to Florida.
But after celebrating its centennial in 2025, the Hollywood Beach Resort finds itself at a crossroads. And its future could be spectacular.
In June 2026, the Hollywood City Commission confirmed that the property has grandfathered rights allowing it to retain 398 resort-style residential units. This decision marks an important step toward the site’s revitalization or redevelopment.
The project has been attracting interest from major developers for some time. The Related Group, led by Jorge Pérez, and the BH Group, led by Isaac Toledano, are under contract to acquire the 4.5-acre property, along with an adjacent parking garage, from the Chetrit Group.
Awaiting New Regulations
For now, no final decision has been made regarding the site’s future use. Residential zoning has been confirmed, but the future owners will still need to submit a detailed proposal and navigate the various stages of municipal approval.
However, another development could significantly change the situation. The City of Hollywood is currently considering an amendment to the height and density regulations applicable to Hollywood Beach. The proposal could allow for much taller buildings, up to 340 feet—approximately 103.5 meters. This amendment has yet to be approved by the City Commission.
Furthermore, the building is located in the Hollywood Beach Historic District, which adds a heritage dimension to the debate. However, the building itself is not officially designated as a historic structure. Its future could therefore take several forms: restoration, major renovation, or replacement with a new structure that incorporates certain elements of its history.
Its site could become the centerpiece of a much more ambitious real estate project, one that could transform a significant portion of the Hollywood Beach landscape.
For former visitors from Quebec, the issue goes far beyond real estate.
The Rose Hotel represents a nostalgic collective memory: family vacations, long walks on the beach, first trips to Florida, and a time when Hollywood Beach had a very different character from that of today’s large resorts.
When will we learn its new purpose?
No definitive timeline has yet been announced for the new project, but the situation could evolve quickly. A public meeting was held on August 11, 2026, regarding the proposed zoning framework. Once height and density regulations are adopted, developers will be able to refine their plans and begin the approval process.
After a century of history, the former Hotel Rose now faces a historic choice: to disappear as a relic of a bygone era or to be reborn as a symbol of the new Hollywood Beach.
A new trend is emerging: to transform the former Hotel Rose not into a relic of the past, but into a bridge between Hollywood Beach’s history and its future.
Translated with Deepl
