By Louis S. St. Laurent II
Yves Beauchamp and I had no idea, when we bought Le Soleil
de La Floride in 2001, that it would expand as much as it has. The purchase from Transcontinental in Montreal was right before the attack on the twin towers in
New York resulting in a large decease in
Canadian tourism to Florida.
However, year after year, the newspaper
kept expanding and new technology was introduced, such as the digital edition
for Le Soleil de La Floride (www.lesoleildelafloride.com) becoming available on
line reaching everyone around the world. Others tried to compete with us or reach this
same market but were unsuccessful as they could not compete with the fact that
Le Soleil de la Floride had become so well known
and other provinces with a large French population, and by the Canadian news
time, the staff of Le Soleil de la Floride conducts interviews with various
Canadian news media organizations on everything from politics, real estate and
current events of interest to Canadians. The Canadian news media can depend on our
newspaper to assist them when they are unable to cover an event in person in Florida. Both, Yves Beauchamp and I, make every effort
to help, including interviews as early as 6 a.m. until midnight.
circulation of the newspaper has expanded from Miami
to Fort Pierce and is in such demand that we
lately had to increase the number of copies to 16,000 per week in Florida alone.
The way you
judge a newspaper is by the results you produce for your advertisers. From real
estate to banking, hotels, restaurants, personal services, renovation, cable TV
and construction, our advertisers tell us that they are having better results
than they ever expected from their Le Soleil de la Floride advertising. You can judge our success from the names of
the large advertisers that are now advertising in the newspaper. Their marketing firms found that our newspaper
was the best way to reach the French Canadian market in Florida.
never changed our goal of informing Canadians, visiting Florida, about what to do and see in
sunshine state. We have never seen our
function as being a Florida news media to
inform Canadians about what is happening in Canada. That’s why you have
Canadian newspapers. When Canadians are
in Florida, we feel that they want to read
about Florida events, attractions and people
in Florida. Yves Beauchamp and I will continue doing this.
newspaper is very well respected and we try to advise our readership about
potential problems they may have when visiting or buying in Florida. We aim our stories towards both the short term
visitors and the Canadian snowbirds. It
is our goal to inform Canadians travelling to Florida
about this great state where Canadians, in increasing numbers, are making Florida their winter getaway
from the cold or their retirement in paradise.